The Marketing Practices Act

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The Marketing Practices Act applies to the activity of private business and to public activity to the extent that products and services are offered to the market. Persons and companies subject to the Act must exercise good marketing practices in relation to consumers, other companies and public interests.

 

The Marketing Practices Act also implements parts of the EU directive on unfair trading practises as regards consumers on the European market.


The term “marketing” also encompasses competitive and market-related business activities. The term “good marketing practices” is linked to the development of the market and the society in general and is thus not a static term, but a term which develops over time.

The general rule of good marketing practices is supplemented by provisions on misleading advertising, protection of various intellectual property rights, consumer protection and other special provisions.



Who enforces the rules in the Marketing Practices Act?

Together with the ordinary courts, a Consumer Ombudsman enforces the provisions of the Marketing Practice Act and the principles of good marketing practices in general.

 

 

 

The above does not constitute legal counselling and Moalem Weitemeyer Bendtsen does not warrant the accuracy of the information. With the above text, Moalem Weitemeyer Bendtsen has not assumed responsibility of any kind as a consequence of a reader’s use of the above as a basis of decisions of considerations.